El problema que se pretende resolver en este texto es el aporte del diálogo filosófico como unaaventura y experiencia que cura. El texto se justifica toda vez que ante una experiencia filosófica enla que las preguntas fundamentales parecen ser la fuente del quehacer filosófico, aparece el diálogocomo una excelente oportunidad de transformar la existencia y curar los males que aquejan alhombre postmoderno. El objetivo del texto se enmarca en la experiencia vital del filósofo quese ha dedicado toda su vida a (...) dar respuesta a inquietudes existenciales pero que en los actualesmomentos le apuesta al diálogo como la mejor manera de curar los males que nos aquejan. Laexperiencia curativa desde el filosofar transforma al ser humano y lo prepara para enfrentarlas grandes problemáticas de su quehacer cotidiano. La metodología utilizada fue de enfoquedescriptivo en la que las fuentes permitieron acercarse a la argumentación dialógica del filosofar.La experiencia íntima de la filosofía se da gracias al diálogo filosófico que, más que método, es unaexperiencia que posibilita la relación conmigo mismo, con los otros y con las cosas a través de lapalabra, la razón y la sensación que surge en el devenir mismo del diálogo; esto es lo que lleva aentender el diálogo como una experiencia que cura y transforma. Por medio del diálogo filosófico,se logra un autoconocimiento que tiene el poder de curar, sanar, reparar y transformar a la personahumana, al “hombre de carne y hueso”. (shrink)

La metafísica popular es uno de los temas que aborda Arthur Schopenhauer en sus escritos menores. Aquél concepto representa lo que se denomina como “religión”, aunque en Schopenhauer va a tomar un matiz de performatividad más elevado e instaura un análisis que va más allá de la manifestación del dogma religioso. Para este autor, la religión, al igual que la filosofía, se presta para satisfacer la necesidad metafísica de los hombres. Luego de evidenciar la supremacía de la filosofía frente a (...) la religión, muestra las falencias de esta última. En la obra de Schopenhauer, la religión está bien y cumple un objetivo primordial para los hombres y en este sentido deviene metafísica popular, sin embargo, no puede desconocerse lo que ha hecho a través de la historia. Vamos a evidenciar en los comentarios que hace esta autor en el diálogo entre Filatetes y Demófeles en el segundo tomo de los Parerga y Paralipómena, algunas posturas filosóficas que están en favor de la religiosidad, aunque este no fue el objetivo centrar de Schopenhauer. (shrink)

En este texto vamos a analizar el concepto de “Metafísica Popular” en los escritos menores de Schopenhauer. Según este autor, aquél concepto reemplaza al de religión. Así pues, para el presente artículo es necesario plantear el interrogante ¿por qué la religión se considera, en la obra de Schopenhaer, como metafísica? ¿y por qué es denominada popular? De este modo, el análisis a realizar estribará en responder a ese interrogante, procurando dar una lectura actual a este problema latente en la época (...) de este pensador. (shrink)

La propuesta antropológica del médico español Pedro Laín Entralgo, se direcciona a la ejecución de un proyecto académico y autobiográfico, desde el cual se vivencien relaciones interpersonales genuinas, en las que siendo el otro desconocido, sin nombre, sea ayudado en su menesterosidad. Laín está convencido de que la razón suficiente para ser solidario con el otro es su condición de persona y, por serlo, debo creerle y serle prójimo. Dicho proyecto es denominado por Laín “pleisología de la vida cotidiana”; tal (...) propuesta resulta necesaria y debe ser acogida por el cristianismo en nuestros días. Se hace perentorio, hacer del cristianismo una propuesta con sentido, para ello, quien se quiera cristiano, que asuma su modo de serlo como vocación y la formule como un proyecto personal (sea persona), responsable y desde allí contribuya a la humanización de las relaciones humanas mediante la práctica de un amor samaritano. (shrink)

Humility is increasingly recognized as an essential attribute for individuals at top management levels to build successful organizations. However, research on CEO humility has focused on how humble chief executive officers (CEOs) shape collective perceptions through their interactions and behaviors with other organizational members while overlooking CEOs’ critical role in making strategic decisions. We address this unexplored aspect of CEO humility by proposing that humble CEOs influence decision-making decentralization at the top management team (TMT) and subsequently promote an organizational ethical (...) culture. Using a sample of CEOs and TMT members from 120 small- and medium-sized enterprises, we find strong support for our hypotheses. We discuss important implications for research on CEO humility and strategic leadership. (shrink)

For millennia it has been discussed whether literature appropriately can or should be used in education for a moral purpose. Taking as a premise that it can actually be educative and not merely moralising, we tackle the case made against such use, based on the claim that it would be perverting the aesthetic nature of literature as a form of art, as it would be instrumentalised. Given that this claim is based on a dichotomy between an aesthetically educative approach and (...) a morally educative approach to literature, we examine how warranted such a formulation of this dichotomy is. We argue that, at least on some occasions, those two educative approaches to literature—the aesthetic and the moral—can actually be mutually reinforcing in such a way that aesthetic appreciation will suffer if the moral is not deeply examined with both mind and heart, and vice versa. This does not mean, however, that this relation of mutual contribution will always obtain in a neat way. It may actually be the case that just in a few cases, and only if carried out in a pedagogically appropriate manner, it will be correct to use literature with a morally educative purpose. (shrink)

Some authors have argued that consideration of alternative claims, theories, or worldviews is necessary for a proper or sound critical assessment of a claim or set of claims. However, an understanding of interpretation and beliefs as inherently holistic suggests that interpretation already involves the recogllition of alternatives, and that therefore assessment also necessarily involves their comparison. Starting from this idea, it will be argued that presuppositions can be regarded as limits to the range of alternatives that are considered by the (...) author of the claims, as seen by an interpreter making the assessment. However, a result of this consists in the fact that these assumptions can only be found in the conversational interaction between the author’s and the interpreter’s broader belief systems. Some implications for a conversational form of criticality will also be derived from here. (shrink)

Traditionally, research has been seen as a process in which particular cases are studied in order to produce generalisations that can later be applied to other situations. This is arguably the case, for instance, of plain statistical generalisation from samples to populations, but also of grounded theory, local theory and democratic theory. Other research approaches, such as case study research and action research, have challenged this conception and have formulated a process in which transfer takes place directly from particular cases (...) to other particular cases, thus bypassing generalisations. Nevertheless, I argue that, even in research on single cases, and regardless of whether it is descriptive, explanatory or normative, any piece of research unavoidably produces, supports, modifies, qualifies or refines generalisations in the course of a research project. These generalisations are constitutive of the very descriptions, explanations and normative justifications used to talk about the particular. Nevertheless, they vary in their degree of explicitness, certainty and complexity, as well as in the substantive dimensions they generalise on. The neglect of this characteristic in the educational literature may stem from the inductive assumption that knowledge in research is produced when one first finds something about one or more cases or situations, and then generalises (or does not generalise) the results to other contexts. But generalisation exists all along the process. (shrink)

Traditionally, philosophical inquiry into pedagogical issues has occurred far from the classrooms in which pedagogy materialises. However, an organised form of inquiry into issues of a normative nature and of an analytic nature, making use of ideas obtained in an empirical way in classroom and classroom-related situations, is both feasible and desirable. About desirability, this form of inquiry depends on the particularities of the local situations, and that helps to take them into account when deciding on how to improve pedagogical (...) practice. That is, it contextualises pedagogical decisions. About feasibility for normative issues, an analysis based on Donald Davidson’s philosophy of language shows that there is nothing that compels empirical observations to be descriptive and to not be normative. And normative occasional beliefs acquired empirically can serve as a general confrontation or testing field for ideas about the justification of pedagogical actions or strategies. About feasibility for analytic issues, as a consequence of giving up the analytic–synthetic distinction it is argued that they can also be explored by means of occasional beliefs acquired empirically, when confronted with the implications of the definition of any pedagogical concept. (shrink)

The current dominant approach on the assessment of critical thinking takes as a starting point a conception of criticality that does not commit to any substantive view or context of meaning concerning what issues are relevant to be critical about in society or in life. Nevertheless, as a detailed examination of the identification of assumptions shows, when going from the theory of critical thinking to the praxis of producing and evaluating arguments, the critical person will inevitably make such commitments from (...) particular perspectives, using particular contexts of meaning. But then she may fail to take notice of relevant ones and may end up using her critical powers in a mercenary way. It is then proposed, in the context of assessment of critical thinking, to choose and use some privileged contexts of meaning, while making them available for critical scrutiny and allowing for the possibility that new ones be brought up by those being assessed. (shrink)

Paul Hirst’s idea of moral education is distinctive in the central role it attributes to social practices. For him, ethical principles and virtues should not be seen as abstract entities theoretically derived and then applied in education so that students learn to reason from those principles or live by those virtues. Instead, Hirst’s moral education incorporates an initiation into social practices and comes back to them by means of situated critical reflection from within those practices themselves. Embracing Hirst’s proposed central (...) role of social practices, this paper spells out the key role that emotions play in moral education so understood and their relations with social practices. As emotions materialize our deeply held values, incorporated into lived experience, their cultivation will not simply be a matter of deliberation, but rather of the practical exploration of social practices that can nurture and sustain them. (shrink)

El presente texto presenta una reflexión sobre lo que es y representa la literatura filosófica para el escritor y filósofo desde el referente teórico del autor español Don Miguel de Unamuno, filósofo y literato; muestra cómo en la literatura y en la filosofía se conjugan la vida y la muerte de todos los que intervienen en ella (autor, personajes y lector), como la paradoja misma del vivir haciendo un recorrido crítico-reflexivo fundamentado en tres conceptos que son la literatura, la filosofía (...) y la vida. Como fruto de esta reflexión se plantea que para el filósofo la vida es una aventura íntima y discontinua. (shrink)

Se ofrece una posible lectura de la trascendencia levinasiana desde el fenómeno de la responsabilidad, lectura que no es posible desde la lógica de la libertad, sino en cuanto que trascendencia del retorno sin partir de ninguna parte. Esto exige aceptar que la sensibilidad es el punto cero de la situación, con lo que se pone de manifiesto que el hombre, antes de trascender y responder, está encarnado. Por lo tanto, la corporalidad del cuerpo es el hecho desde el cual (...) un sujeto responsable es posible. The article offers a possible reading of transcendence in Levinas from the perspective of the phenomenon of responsibility, a reading that is only possible from the logic of freedom as the transcendence of returning without having ever left. This entails accepting that sensibility is the ground zero of the situation, which makes evident that human beings are embodied before transcending and responding. Therefore, the body's corporality is the fact that makes possible a responsible subject. Neste artigo, oferece-se uma possível leitura da transcendência levinasiana a partir do fenómeno da responsabilidade, leitura que não é possível sob a lógica da liberdade, mas sim enquanto transcendência do retorno sem partir de nenhum lugar. Isso exige aceitar que a sensibilidade é o ponto de partida da situação, com o que se manifesta que o homem, antes de transcender e responder, está encarnado. Portanto, a corporalidade do corpo é o fato do qual um sujeito responsável é possível. (shrink)

En este texto se desarrollará una temática problemática y dilemática en tanto que se hará una reflexión sobre los efectos de la pandemia para las personas. Se afirmará que esta pandemia ha dejado enfermedades por tratar y curar; estas enfermedades no son solo del cuerpo; nos ha dejado entender la necesidad de cuidado de sí como un cuidado también del otro. Por esto, planear y proponer algunas virtudes que orienten dicha búsqueda de sabiduría. El texto consta de seis partes donde (...) se enmarcará la pandemia como el problema a abordar, luego se tratará el asunto de la acción humana y sus implicaciones para sí mismo y para el otro; estas acciones provienen de la autonomía y del cuidado de sí que requiere unas virtudes con las cuales se transforma a la persona y a la comunidad. (shrink)

Se ofrece una posible lectura de la trascendencia levinasiana desde el fenómeno de la responsabilidad, lectura que no es posible desde la lógica de la libertad, sino en cuanto que trascendencia del retorno sin partir de ninguna parte. Esto exige aceptar que la sensibilidad es el punto cero de la situación, con lo que se pone de manifiesto que el hombre, antes de trascender y responder, está encarnado. Por lo tanto, la corporalidad del cuerpo es el hecho desde el cual (...) un sujeto responsable es posible. (shrink)

En el artículo se plantea que la libertad de expresión es vulnerada de manera distinta a los escenarios tradicionales en razón del uso del Big Data y otras tecnologías como el análisis predictivo de datos y la personalización de contenido. Esta vulneración resulta diferente de la habitual puesto que no existe imposibilidad o limitación a expresar lo que se quiere de manera espontánea, sino que, la libertad de expresión se ve coartada ex ante a través de la generación de circunstancias (...) en las que lo que se expresa viene dado previamente a través de información adecuada de manera personalizada según el perfil de quien opina. Para lograr presentar esta tesis, se efectúa un marco de referencia en el que este fenómeno se contextualiza. Al final se realiza una propuesta para disminuir o eliminar esta vulneración a la libertad de expresión. (shrink)

Some authors have argued that consideration of alternative claims, theories, or worldviews is necessary for a proper or sound critical assessment of a claim or set of claims. However, an understanding of interpretation and beliefs as inherently holistic suggests that interpretation already involves the recogllition of alternatives, and that therefore assessment also necessarily involves their comparison. Starting from this idea, it will be argued that presuppositions can be regarded as limits to the range of alternatives that are considered by the (...) author of the claims, as seen by an interpreter making the assessment. However, a result of this consists in the fact that these assumptions can only be found in the conversational interaction between the author’s and the interpreter’s broader belief systems. Some implications for a conversational form of criticality will also be derived from here. (shrink)

This study aims to test the theoretical model of career adaptability of refugees to investigate the dynamics of successful resettlement. The theoretical model is grounded on career construction and social network theory. We employ quantitative and qualitative methodologies to test the model in a sample of Venezuelans living and working in Colombia. The quantitative results provide partial support for Campion’s model. However, we test an alternative model and find that career adaptability has a direct relationship with subjective resettlement. In addition, (...) cultural identification plays a buffering role on the harmful effects of discrimination on subjective resettlement. Qualitative results from eight in-depth interviews shed light on the process of refugee resettlement, thus revealing the role of social networks. Our study contributes to previous research on refugees by testing, adapting, and expanding a novel model of work resettlement and focusing on a group of refugees transitioning from one emerging country to another emerging country. (shrink)

Este artículo trabaja con el concepto de juventud aceptado dentro de la sociología y la psicología social y lo lleva a un contexto concreto, la sociedad chilena. El concepto se modifica a partir de una serie de mecanismos de carácter negativo y se crea un particular imaginario social. Ese imaginario social representa a los jóvenes, en la mayoría de los casos, como un sector marginal y conflictivo de la sociedad. El análisis este universo social, legitimado por la familia, los medios (...) de comunicación y otras agencias de socialización, resulta indispensable para comprender la situación y buscar alternativas.This article works with the concept of youth accepted inside the sociology and the social psychology and takes it to a concrete context, the Chilean society. The concept is modified from a series of mechanisms of negative character and there is created an imaginary social individual. This imaginary social one represents the young men, in the majority of the cases, as a marginal and troubled sector of the society. The analysis of this social universe, legitimized by the family, the mass media and other agencies of socialization, turns out to be indispensable to understand the situation and to look for alternatives. (shrink)

La resolución 466 de 2007, promulgada por el Ministerio de Educación Nacional, representa un avatar sin precedentes en la institucionalización de la Ciencia Política en Colombia. Aunque avanza en la definición de las características específicas de calidad y desarrollo de los programas en materia de metodología, sin embargo no logra establecer una diferenciación clara entre los programas de ciencias sociales. Por esta razón, el presente artículo indaga por la especificidad disciplinar de la Ciencia Política, a partir de la revisión de (...) los métodos de investigación, en los programas de pregrado de las universidades de Bogotá. Para este efecto, está dividido en dos partes: primero, una revisión de la discusión epistemológica sobre los métodos de la disciplina en Francia e Inglaterra; y segundo, una revisión de los contenidos y la bibliografía de los syllabus de metodología de los programas de ciencias sociales de las universidades de Bogotá. Al final, se espera demostrar que no existen métodos específicos de Ciencia Política sino métodos genéricos para las ciencias sociales. (shrink)

Bajo el título Territorio y voluntad comunitaria, la editorial Aula de Hu- manidades, de Bogotá, publicó en 2021 el trabajo de investigación doc- toral de Rodrigo Escobar-Holguín: “El ordenamiento territorial como acto volitivo comunitario. Un enfoque fenomenológico”, sustentado en junio de 2019, como requisito para optar al título de doctor en Filosofía por la Universidad del Valle en Cali, Colombia. La tesis fue dirigida por el profesor Julio César Vargas Bejarano y el jurado evaluador estuvo compuesto por los profesores (...) Ana Patricia No- guera, Javier San Martín y Esteban Marín Ávila. (shrink)

Andrés de Guevara y Basoazábal (1748-1801), jesuita novohispano guanajuatense, escribió las Institutionum elementarium philosophiae, donde su autor ofrece un currículo deseable para la juventud mexicana que incluya la ciencia moderna empírica, la política virtuosa y la sabiduría humana. A través de una traducción comparativa del latín al español del proemio de la citada obra, este artículo pretende: 1) contextualizar al autor novohispano, 2) mostrar la recepción de la ciencia moderna desde los elementos aristotélicos de los que Guevara dispuso, y 3) (...) mostrar que la modernidad y la tradición aristotélica se enriquecieron mutuamente; y lo que debía de reformarse era la escolástica anquilosada. Se concluye que a través del proemio De vicissitundinibus de Guevara se evidencia la recepción mexicana de la modernidad emanada de una mentalidad aristotélica. (shrink)

El concepto de autopoiesis ha tenido un importante impacto en el ámbito de las ciencias sociales, en la filosofía y las humanidades en general. Algunos intelectuales contemporáneos han llevado a cabo una apropiación crítica del mismo y otrxs han realizado una traspolación directa desde la biología hacia sus respectivas disciplinas y campos de interés. El objetivo del presente artículo es desarrollar un estudio comparativo sobre ciertos usos críticos y no críticos del concepto de autopoiesis que, en su mayoría, hasta el (...) momento no han sido examinados en profundidad y menos aún de una manera comparativa. Se trata de trabajos de investigadorxs con recorridos, intereses y posiciones ético-políticas diversas: Terry Winograd y Fernando Flores, Arturo Escobar, Félix Guattari, Rosi Braidotti, Sylvia Wynter y Donna Haraway. (shrink)

Aún no hay consenso sobre el sentido de la filosofía en la obra de Jorge Luis Borges. Los ejemplos de la crítica que doy a continuación van desde aquellos que se oponen a ver en el corpus borgesiano ideas filosóficas serias (Sábalo, Massuh) hasta quienes hablan de Borges como un verdadero filósofo de América Latina (Moulines). En el medio, hay interpretaciones moderadas y muy sugestivas. Estas últimas son las más: algunas destejen los hilos filosóficos en la obra de Borges (Ñuño, (...) Dapía), otras filosofan con Borges (Champeau, Sierra Mejía) y las últimas sitúan esa obra en la historia de la filosofía de Occidente (Rest, Mateos). (shrink)

A version of intuitionistic type theory is extended with opposite types, allowing a different formalization of negation and obtaining a paraconsistent type theory (⁠|$\textsf{PTT} $|⁠). The rules for opposite types in |$\textsf{PTT} $| are based on the rules of the so-called constructible falsity. A propositions-as-types correspondence between the many-sorted paraconsistent logic |$\textsf{PL}_\textsf{S} $| (a many-sorted extension of López-Escobar’s refutability calculus presented in natural deduction format) and |$\textsf{PTT} $| is proven. Moreover, a translation of |$\textsf{PTT} $| into intuitionistic type theory (...) is presented and some properties of |$\textsf{PTT} $| are discussed. (shrink)

We study notions of independence appropriate for a stability theory of metric abstract elementary classes (for short, MAECs). We build on previous notions used in the discrete case, and adapt definitions to the metric case. In particular, we study notions that behave well under superstability‐like assumptions. Also, under uniqueness of limit models, we study domination, orthogonality and parallelism of Galois types in MAECs.

This paper analyzes the impact that Lamarckian evolutionary theory had in the scientific community during the period between the advent of Zoological Philosophy and the publication Origin of Species. During these 50 years Lamarck’s model was a well known theory and it was discussed by the scientific community as a hypothesis to explain the changing nature of the fossil record throughout the history of Earth. Lamarck’s transmutation theory established the foundation of an evolutionary model introducing a new way to research (...) in nature. Darwin’s selectionist theory was proposed in 1859 to explain the origin of species within this epistemological process. In this context, Charles Lyell’s Principles of Geology and Auguste Comte’s Cours de Philosophie Positive appear as two major works for the dissemination of Lamarck’s evolutionary ideology after the death of the French naturalist in 1829. (shrink)

Moral Seduction Theory suggests that auditors are morally compromised by the perceived consequences of their opinions. The root of the auditing problem appears to result in an unintentional bias rather than in dishonesty. Although important accounting reforms have been taken to deal with auditors' trustworthiness, their lack of independence has not been adequately addressed. The new regulation (Sarbanes-Oxley Act) is a consequence of an incorrect understanding of the main true source of auditor's biases. We have developed a cognitive approach by (...) connecting the Throughput Model (TM) to the Moral Seduction Theory. This approach allows a better understanding of how conflicts of interest lead auditors to avoid the issuance of warning signals to stakeholders. We have tested our model by conducting a hypothetical scenario with eighty experienced auditors from international accounting firms. Our results confirm auditors' unintentional reluctance to issue qualified audit opinions alerting investors due to their fear of precipitating clients' final bankruptcy. The main implication is that, more than a regulation, effort should be made in monitoring those conflicts of interest to reduce unintentional bias. (shrink)

Many word forms in natural language are polysemous, but only some of them allow for co-predication, that is, they allow for simultaneous predications selecting for two different meanings or senses of a nominal in a sentence. In this paper, we try to explain (i) why some groups of senses allow co-predication and others do not, and (ii) how we interpret co-predicative sentences. The paper focuses on those groups of senses that allow co-predication in an especially robust and stable way. We (...) argue, using these cases, but focusing particularly on the multiply polysemous word ‘school’, that the senses involved in co-predication form especially robust activation packages, which allow hearers and readers to access all the different senses in interpretation. (shrink)

The COVID-19 pandemic has subjected most of the world’s population to unprecedented situations, like national lockdowns, health hazards, social isolation and economic harm. Such a scenario calls for urgent measures not only to palliate it but also, to better cope with it. According to existential positive psychology, well-being does not simply represent a lack of stress and negative emotions but highlights their importance by incorporating an adaptive relationship with them. Thus, suffering can be mitigated by, among other factors, adopting an (...) attitude of positive reframing, maintaining hope, existential courage, life appreciation, engagement in meaningful activities, and prosociality. The conglomerate of these elements has been recently denominated as meaning-centered coping. In this study, we evaluated the protective role of this type of coping on mental health. A sample of 12,243 participants from 30 countries across all continents completed measures of Meaning-Centered Coping Scale, depression, stress, anxiety and stressful COVID-19 related conditions they experienced. Results indicated that meaning-centered coping was strongly associated with diminished symptoms of stress, anxiety, and depression. Moreover, it moderated various relationships between vulnerability factors and markers of psychological distress, especially in the case of depression. These findings call for attention to meaning-centered coping approaches in the context of hardship, such as the current COVID-19 health crisis. In these difficult times, decision-makers and health organizations may integrate these approaches into their guidelines. (shrink)

CONTENIDO: Itinerarios nietzscheanos / Aníbal Córdoba M. / - Nietzscher y la historia / Luis Antonio Restrepo A. / - Lenguaje, genealogía e interpretación / Jairo Montoya G. / - El amor y la muerte en la vida y el pensamiento de Nietzsche / Carlos Mario González R. / - La caverna de la interpretación / Jorge Mario Mejía T. / - Genealogía y poder / Jean Paul Margot / - Nietzche y la escritura / Jorge Alberto Naranjo M. (...) / - Salud, enfermedad, música. Reflexiones sobre la filosofía de Friedrich Nietzsche / Javier Escobar I / - Nietzche y Deleuze: encuentros / Juan Gonzalo Moreno V. (shrink)

Yuk Hui refers to cosmotechnics as the deep interweaving of human action and technology as shaped by diverse moral universes. In this article, I pit two views of cosmotechnics against each other. I...

Since it implies a reduction in the quality and the quantity of the natural resources, environmental degradation is a present day problem that requires immediate solutions. This situation is driving firms to undertake an environmental transformation process with the purpose of reducing the negative externalities that come from their economic activities. Within this context, environmental marketing is an emerging business philosophy by which organizations can address sustainability issues. Moreover, environmental marketing and orientation are seen as valuable strategies to improve a (...) firm's competitiveness. However, the literature that has analyzed the link between environmental strategies and firms' results has been inconclusive and contradictory. In this study, we propose and test a model that analyses how the implementation of ecological issues within a firm's marketing strategy and orientation influences organizational results. Data were obtained through a survey sent to Spanish manufacturing firms. The results show that environmental marketing positively affects firms' operational and commercial performance and this improvement will influence their economic results. Moreover, environmental marketing is revealed as an excellent strategy to obtain competitive advantages in costs and in product differentiation. Thus, this study agrees with the researchers who affirm that environmental strategies positively affect firm's competitiveness while reducing environmental impact. (shrink)